Bluemercury

For Bluemercury’s Effortless Summer campaign, I led the art direction and brought the brand’s seasonal narrative to life through a fully integrated digital and physical experience. From the homepage to the campaign landing page, every design touchpoint was thoughtfully curated to evoke the essence of a luxurious summer escape. The visual identity—anchored in rich oceanic blues, sunlit water reflections, and the glow of bronzed, sun-kissed skin—was carried across channels with precision and elegance. Social media content, targeted email marketing, and in-store displays all reflected the same elevated aesthetic, ensuring a cohesive and immersive brand story. The campaign’s atmosphere was designed to feel premium and aspirational—balancing the serenity of seaside minimalism with the warmth and radiance of golden hour. As part of the broader seasonal initiative, I also developed custom signage for Bluemercury’s new store openings during the holidays, blending the summer campaign's visual language with festive retail moments for a seamless brand experience.

Role: Designer and Art Director @ LPM.LA agency | Collaborators: Jules Camposano, Richard Gleason