For the Nespresso Pop Café activations, the creative process began with an immersive and highly strategic ideation phase, focused on translating the Pop machine’s playful, compact personality into bold, culturally resonant experiences. Each concept was designed not only to reflect the machine’s vibrant design and versatility but also to align with regional nuances, market priorities, and consumer behavior. We brainstormed experiential ideas tailored to specific cities and cultural moments—strategically engineered to spark curiosity, generate organic buzz, and deepen brand relevance. Concept presentations to the Nespresso team included moodboards, creative rationale, and early sketches, all crafted to illustrate how each activation would capture attention, drive engagement, and amplify the Pop product story through immersive, memorable touchpoints.

Once a concept was approved, we transitioned into detailed development—building full spatial mockups, event collateral, and activation toolkits. This stage involved strategic curation, from visual storytelling and layout planning to sourcing props and identifying the right influencers whose content style and audience aligned with the campaign’s tone. Influencer integration was treated as an extension of the activation, designed to expand reach while maintaining message control and visual cohesion. Each element of the environment—from custom vinyls and lighting to branded signage and tactile props—was intentionally chosen to reflect the Pop machine’s colorways, energy, and accessible luxury. The goal was to create an environment that wasn’t just beautiful, but also purpose-built for social sharing, interaction, and brand immersion.

As we moved into pre-production, every detail was refined through a strategic lens—ensuring the design system scaled across locations, supported event logistics, and adhered to Nespresso’s global brand standards. Final deliverables included print-ready files, production specs, influencer briefing documents, and visual guides to ensure alignment across all physical and digital touchpoints. The result was a series of highly shareable, visually arresting activations that positioned the Pop machine as both a lifestyle essential and a cultural conversation piece. These events not only brought the product to life in experiential form, but also reinforced Nespresso’s ability to innovate beyond the cup—connecting with consumers in ways that felt fresh, fun, and deeply relevant.