The rebranding process for Grow Therapy began with a strategic audit of their existing visual assets to uncover inconsistencies and identify opportunities for stronger brand cohesion across digital and print platforms. This foundational step helped clarify not just aesthetic misalignments, but also deeper issues around brand perception, usability, and messaging clarity. From there, I partnered closely with the internal team to align on a refreshed brand direction—one that communicated trust, warmth, and accessibility, while positioning Grow Therapy as a modern, credible leader in mental health services. We defined key visual goals and brand values early, ensuring every design decision was rooted in strategic intent.

With the foundation in place, I redesigned core visual components, beginning with a versatile library of custom icons and illustrations. These elements were built for cross-platform reuse to establish a consistent and recognizable brand language that could scale. For digital ads, I developed a modular layout system that supported visual consistency while allowing flexibility for varying messages, CTAs, and seasonal initiatives. Scalability was central to the design approach—ensuring assets could adapt seamlessly across social media, email campaigns, display ads, and print collateral without diluting the brand experience.

Weekly check-ins with the Grow Therapy team were structured to maximize feedback efficiency and alignment, enabling agile iteration while staying on brief and on schedule. Throughout the rebrand, my focus remained on delivering a system that balanced polish with approachability—prioritizing emotional resonance, strategic clarity, and long-term usability. The result was a cohesive, future-proof brand identity that strengthened consumer trust, supported marketing agility, and provided the visual foundation for Grow Therapy’s continued growth.