Services:
Art Direction
Graphic Design
UI/UX Design
Retail Design
Branding
Nespresso
Blue Bottle Collaboration
In Fall 2023, I partnered with Nespresso to bring their highly anticipated Blue Bottle collaboration to life—a project centered around the launch of a new capsule that would debut. This campaign blended two iconic coffee brands, and the creative direction needed to reflect both their shared values and distinct aesthetics. I designed immersive in-store tasting bars for 22 retail locations, each tailored to reflect the essence of the collaboration while adapting to the unique architecture and layout of every space. From sleek countertops to minimalist signage, every detail was carefully considered to evoke the premium, artisanal quality of the product. I also art-directed the visual identity of each tasting experience, ensuring a cohesive look and feel that resonated with customers at every touchpoint. This included developing collateral for the main tasting events and crafting the full spectrum of communications—digital and physical—that surrounded the launch. Working closely with the Nespresso team, I navigated a wide range of spatial and logistical challenges, translating design concepts into environments that felt both elevated and approachable. The result was a campaign that not only introduced a new product, but also created an unforgettable moment of connection between brand and consumer.
The Nespresso x Blue Bottle campaign generated strong engagement across both retail and digital channels, successfully introducing the new capsule to a wider, design-conscious audience. In-store tasting bars saw high foot traffic, with Tier I locations experiencing a noticeable increase in dwell time and customer interaction. The co-branded environments attracted attention on social media, where user-generated content extended the campaign’s reach organically. Digital assets performed equally well—emails saw above-average open and click-through rates, and the dedicated campaign landing page drove strong conversions, particularly during the initial drop phase. The success of this launch helped reinforce Nespresso’s positioning as a leader in specialty coffee experiences and set the stage for continued partnership—ultimately leading to a series of additional collaborations with Blue Bottle that extended the momentum of the original release.
Role: Senior Designer @ Nmbl | Collaborators: Joyce Yu, Stella Filipov, Cristiana Neves
