Growtherapy
2023
Rebrand
Services:
Art Direction
Graphic Design
Web Design
Events & Experiential
Retail Design
Branding
Packaging Design
In the winter of 2023, I partnered with Grow Therapy on a full-scale rebrand—an effort aimed at modernizing and unifying the company’s visual presence across both digital and print platforms. My primary role was to audit and redesign all existing marketing materials to align with the refreshed brand identity. This included everything from brochures and informational handouts to custom icons and illustrations. The challenge was not only to update these materials visually but to reimagine them with a more human, optimistic tone that reflected the company’s mission to make mental health care more accessible. Working closely with their internal team, I ensured each asset retained clarity and warmth, helping communicate complex information in a way that felt clear, inviting, and brand-authentic.
The most intensive part of the project focused on their social media advertising. Over the course of two months, I created more than 200 ad designs—each tailored to highlight different aspects of the Grow Therapy platform, from provider networks and patient benefits to general mental wellness messaging. To support this, I developed a custom icon library and a versatile set of illustrations that could adapt across campaign themes while reinforcing the brand’s approachable, professional tone. In total, I converted and redesigned over 300 assets, ensuring consistency across every touchpoint. The rebrand not only elevated Grow Therapy’s visual identity but also helped the company tell a more cohesive and compelling story—positioning them as a modern leader in the digital healthcare space.
Role: Senior Designer @ Growtherapy
01 Background
Rebrand - Logo and Branding
Rebrand - State Iconography Library
The rebranding process for Grow Therapy began with a thorough audit of their existing assets to understand the scope and visual inconsistencies across platforms. From there, I worked closely with the internal team to align on the new brand direction, tone, and visual goals. Once the foundation was set, I began by redesigning core components—starting with a library of custom icons and illustrations that could be reused across formats to create a cohesive visual language. For the digital ads, I established a flexible layout system that allowed for consistency while still accommodating different messaging and calls to action. Each design was built with scalability in mind, ensuring it could adapt across social media, display ads, and printed materials. Weekly check-ins with the Grow Therapy team helped refine the direction and streamline feedback, allowing us to move quickly and efficiently through asset conversion. Throughout the process, my focus was on clarity, warmth, and visual harmony—ensuring that the new branding not only looked polished but also communicated trust, accessibility, and care.
02 Process
Rebrand - Social Ads
Rebrand - Banners & Backgrounds
The Grow Therapy rebrand delivered strong, measurable results that elevated both the brand’s presence and performance. The cohesive new visual identity brought clarity and polish to their communications, making the brand feel more modern, trustworthy, and approachable. Social media ads designed under the new system outperformed previous campaigns, showing higher engagement and improved click-through rates across key platforms. The custom illustration and icon libraries added flexibility and consistency, allowing the internal team to scale new content quickly and efficiently. Beyond performance metrics, the rebrand helped reshape how audiences perceived Grow Therapy—positioning the company as a forward-thinking leader in mental health care and enhancing its ability to connect meaningfully with both providers and patients.