Nespresso
2023
Netflix Cup
Services:
Art Direction
Graphic Design
Events & Experiential
Retail Design
Branding
In the autumn of 2023, I partnered with Nespresso to bring their brand to life at the high-profile Netflix Cup activation—an unexpected crossover event where Formula 1 drivers from Drive to Survive faced off against professional golfers from Full Swing in a one-of-a-kind tournament. As Lead Designer, I was responsible for shaping the physical experience of Nespresso’s presence within the arena, designing two immersive café spaces: a sleek, modern coffee bar and a fully branded golf cart bar that roamed the venue. From concept to execution, my team and I worked closely with Nespresso to ensure every detail captured the energy of the event and aligned with the brand’s refined, premium aesthetic. We developed moodboards, 2D renders, and custom visual assets that translated the adrenaline of racing and the focus of golf into dynamic, design-forward environments. In collaboration with a production company, we oversaw the buildout and installation, ensuring the final designs delivered both function and impact. The goal was to create interactive moments that drew attendees in—inviting them to engage with the brand, enjoy a cup of coffee, and share the experience. Below are the 2D renderings that trace the creative journey from vision to reality.
Role: Senior Designer @ Nmbl agency | Collaborators: Joyce Yu, Stella Filipov, Cristiana Neves
01 Background
The creative process for the Netflix Cup activation began with a deep dive into the unique crossover between Drive to Survive and Full Swing, exploring how to visually blend the intensity of motorsport with the precision of golf—while staying true to Nespresso’s sleek, elevated brand. We started by developing moodboards and creative concepts that reflected the energy of the event, experimenting with visual cues from racetracks, putting greens, and premium hospitality environments. From there, I created 2D renders of both the main coffee bar and the mobile golf cart bar, carefully considering flow, branding visibility, and audience interaction. Every design element—from the material palette and signage to the placement of machines—was curated to enhance the sensory experience while staying cohesive with Nespresso’s global look and feel. Weekly check-ins with Nespresso ensured alignment across creative, production, and marketing teams. Once the concepts were approved, I collaborated with a production company to oversee fabrication and installation, making adjustments in real time to ensure the final builds matched our original vision. The result was a seamless design process that brought Nespresso’s presence to life in a bold, interactive format within one of Netflix’s most talked-about events.
02 Process
The Netflix Cup activation was a standout success for Nespresso, drawing significant attention and engagement from attendees and viewers alike. Both the main coffee bar and the mobile golf cart bar became highly trafficked features within the arena, serving as interactive brand touchpoints that enhanced the overall event experience. Guests were drawn in by the bold, experiential design and stayed to engage with the product—sampling Nespresso coffee and sharing the branded moments across social media. The activation generated strong organic reach, with influencers, athletes, and attendees capturing and posting content that amplified Nespresso’s visibility beyond the event itself. Internally, the project was celebrated as a best-in-class example of experiential marketing—proving that thoughtful, well-executed design could not only elevate brand presence but also create meaningful, memorable interactions in a high-profile, entertainment-driven setting.