For the Reese’s Pep Rally event, I was responsible for designing a wide range of event graphics that brought the brand’s spirited identity to life. This included large-scale wall graphics for the main stage backdrop, a custom tuba cover, oversized event buttons, branded signage, and two themed floats—one for Reese’s U and another for the iconic Reese’s Big Cup. Each piece was designed to feel bold, cheeky, and celebratory, capturing the energy of a pep rally while staying true to Reese’s playful visual language. I approached the design process with a layered strategy—starting with quick concept sketches and visual references, then building out high-impact mockups that explored scale, texture, and color blocking. Throughout the month-long project, I held weekly creative reviews with the Hershey’s team, refining each asset based on feedback and ensuring the graphics aligned with retail specifications and production guidelines. From the curvature of the tuba cover to the movement lines on the float designs, every detail was carefully considered to maintain consistency across touchpoints and amplify the sense of motion and joy. The result was a fully branded visual experience that transformed the store into a vibrant, school-spirit-inspired celebration—equal parts nostalgia, fun, and full-on Reese’s pride.