The art direction for the Co-Dev campaign was built around the fluid, elegant motion of milk swirls—an abstract visual metaphor that celebrated the machines’ elevated milk capabilities and brought their barista-level performance to life. We wanted the visuals to feel rich and immersive, evoking the warmth and indulgence of a perfectly crafted coffee moment. To shape this direction, I created initial sketches exploring different forms of swirling textures, experimenting with movement, layering, and negative space. These explorations evolved into a series of detailed moodboards that combined soft gradients, close-up milk textures, and premium finishes to establish the tone. I then translated these concepts into mockups across key campaign applications—from in-store displays to digital placements—ensuring the design system was cohesive and adaptable across formats. As the campaign transitioned into the holiday season, we infused the visuals with an alpine chic feel by layering in delicate snowflakes and subtle winter textures that complemented the milk swirls without overpowering them. This added a sense of seasonal magic while maintaining the core campaign aesthetic. The campaign stretched from September 2023 through January 2024, allowing the visuals to evolve naturally with the seasons while keeping the focus firmly on the machines’ signature features. The result was a dynamic, sensory-rich art direction that celebrated form, function, and festive refinement.