For the Nespresso x Blue Bottle collaboration, I developed three tiers of tasting bars rolled out across 23 Nespresso stores in the U.S., each tailored to the spatial and experiential needs of the individual locations. Tier I stores featured a full tasting bar concept, complete with wooden finishes, co-branded signage, vinyl-wrapped surfaces, and custom wall art. I partnered with an interior designer to thoughtfully select furniture and props that elevated the in-store experience and aligned with the campaign’s aesthetic. Tier II stores included a more compact setup—a smaller bar accompanied by a styled tray with curated campaign elements—while Tier III installations were minimal yet impactful, consisting of a branded tray, capsule holder, sleeve, signage, and a Nespresso machine for self-serve tastings. To guide execution, I created detailed mockups for each tier, outlining the placement, materials, and visual tone of every element. I also designed environmental graphics for the launch party, including wall decals, tasting bar vinyls, and directional signage. With an accelerated timeline, final design files were delivered within days of receiving specs, requiring a high level of precision and adaptability. Beyond the physical experience, I led design across three key digital phases—teaser, announcement, and drop—crafting collateral for social media, email, and web. As Senior Designer, I ensured brand identity was consistently applied across all channels, directed image editing, and finalized web pages and campaign emails with a sharp eye for detail and cohesion. Every touchpoint was designed to feel elevated, intentional, and true to the spirit of the collaboration.