Nespresso
2022
Boost Campaign
Services:
Art Direction
Graphic Design
Web Design
Branding
Video
For the Nespresso Boost launch, I played a key role in crafting a dynamic and high-energy campaign centered around the new caffeine-enhanced capsules—Melozio Boost, Stormio Boost, and Vivida Boost. Designed to elevate the everyday coffee ritual, this launch required a bold, invigorating visual language that matched the product’s promise. I developed storyboards for animated video assets used across social platforms and paid media, ensuring each frame conveyed momentum and clarity. In collaboration with copywriters and art directors, I helped concept and design an array of campaign materials, from striking digital ads to tactile in-store print collateral. For Nespresso USA’s social channels, I created scroll-stopping posts that introduced the Boost line with a fresh, contemporary tone. Additionally, I designed comprehensive toolkits to guide regional teams, establishing a clear and cohesive art direction for how assets should live across digital and physical touchpoints. Every piece was crafted to reflect the essence of Boost—energizing, modern, and unmistakably Nespresso.
Role: Senior Designer @ Nmbl | Collaborators: Ariana Sher
01 Background
Boost Campaign - Imagery
Boost Campaign - Branding
The process for the Nespresso Boost launch began with an in-depth creative exploration to define a visual direction that captured the energizing essence of the new capsules. We started by developing moodboards and motion references that aligned with the elevated caffeine concept—fast-paced, vibrant, and bold. I collaborated closely with copywriters to build narrative-driven storyboards for video assets, ensuring the tone and messaging were both clear and compelling. From there, I translated the direction into a suite of assets including digital ads, social media posts, and in-store print materials. Throughout the process, I maintained constant alignment with the global brand team to ensure consistency, while also crafting a detailed toolkit to guide the application of the campaign visuals across various channels. Every element was tested for performance and visual cohesion to ensure the campaign landed with energy and clarity across all consumer touchpoints.
02 Process
Boost Campaign - Ad Designs
Boost Campaign - Toolkit
The Nespresso Boost campaign successfully introduced the new high-caffeine capsules with bold creative that resonated across multiple platforms. The video and social assets drove strong engagement, with the launch posts performing above average in reach and interaction on Nespresso USA’s channels. In-store materials helped create a cohesive brand experience, reinforcing product visibility at key retail locations. The toolkit ensured consistent execution across regions, streamlining asset usage and preserving the campaign’s visual identity. Overall, the Boost launch effectively energized the product line and attracted both loyal customers and new audiences seeking a stronger coffee experience.