Vessel
Year
Vessel Website Experience
Services:
Art Direction
Graphic Design
UI/UX Design
Branding
In 2022, I partnered with Vessel, a wellness brand focused on at-home health testing, to refine the digital experience across their website and email communications. Vessel had a compelling product—test kits that help users understand key health metrics like hydration, nutrition, and stress—but their website wasn’t effectively translating that value to their audience. Their existing UI/UX was cluttered and unclear, making it difficult for potential customers to fully grasp how the service worked or why it mattered. My goal was to bridge that gap through thoughtful design and strategic storytelling. I restructured the site to guide users through a more intuitive and informative journey, simplifying the navigation and clarifying the brand’s core messaging. By integrating clean layouts, digestible content blocks, and persuasive visual cues, I helped reposition the site as both educational and aspirational. I also redesigned their email templates to better align with the updated visual language, ensuring consistency across all touchpoints. The result was a refreshed digital presence that more effectively communicated Vessel’s mission and empowered users to take action with confidence.
Role: Senior Designer @ | Collaborators: Name Here
01 Background
Vessel Website Experience - Landing Page Design
Vessel Website Experience - Landing Page Design
The process began with a full audit of Vessel’s existing website and email flows to identify where users were dropping off and where the brand’s message was getting lost. I collaborated with the team to map out the user journey and pinpoint key areas where clarity and engagement could be improved. From there, I created wireframes that restructured the site’s hierarchy, emphasizing simplicity, education, and conversion. I focused on breaking down complex health information into approachable, visually digestible components—using iconography, step-by-step visuals, and concise copy to guide the experience. Once the framework was approved, I refined the UI with a cleaner, more modern aesthetic that better aligned with Vessel’s wellness-forward brand. Parallel to the website redesign, I revamped their email templates to echo the new design system, creating a seamless visual flow between their marketing and product experience. Throughout the process, I ensured that every design decision supported clearer communication and a stronger connection with the target audience through design.
02 Process
Vessel Website Experience - Landing Page Design
Vessel Website Experience - Email Designs
The redesigned website and email system led to measurable improvements in user engagement and overall brand clarity for Vessel. With the simplified site structure and enhanced user flow, visitors were able to more easily understand the product’s benefits, resulting in increased time on site and a higher conversion rate. The updated visuals and clearer messaging resonated strongly with their target audience, helping to build trust and encourage sign-ups. Email performance also saw a boost, with improved open and click-through rates driven by cleaner design and more compelling content. Overall, the refreshed digital experience positioned Vessel as a more approachable and authoritative wellness brand, effectively supporting their mission to make health tracking more accessible and empowering.